For the dough – 1 cup full fat milk – 2 teaspoons instant or active dry yeast – 3 2/3 cups all purpose flour plus more for kneading – 1/4 cup granulated sugar – 3 tablespoons unsalted butter melted – 2 large eggs whisked – 1 teaspoon fine sea salt – 1 teaspoon lemon zest – 1 tablespoon dark rum – vegetable oil for greasing the bowl For the roll – 3 tablespoons unsalted butter melted – 1 cup jam of your choice I use rosehip Extra – butter for greasing the pan – powdered sugar for serving (optional)